Specialists in Optometry practice growth
How many patients in your area searched 'optometrist near me' this week and called the first clinic that showed up? We make sure that clinic is yours.
We build the full digital system — website, local SEO, booking flows, and automation — not just a website.
Free audit. No commitment. We'll show exactly where you're losing patients online.
81%
of people research an optometry practice online before their first visit
67%
of optometry searches include a suburb or city name
1 in 2
patients say they would not book with a practice that has fewer than 10 Google reviews
under 8s
is how long most patients take to decide whether to stay on a clinic website
The problem
Patients ready to book an eye exam are choosing the first practice they find
Most people book their eye exam when they realise they haven't had one in two years, or when a headache or blurry vision makes them act. That moment of decision is brief. They search, they scan the top results, and they call. If your practice isn't near the top of the Maps pack for "optometrist [city]," they book someone else.
Your website answers the wrong questions
Eye care patients want specific answers: Do you accept their health fund? Can you do same-day appointments? What frame brands do you stock? Do you fit contacts for first-time wearers? A website that doesn't address these clearly sends patients to a practice that answers their questions upfront.
Review volume is the deciding factor between two equally close practices
When two optometry clinics appear in local search at roughly the same distance, patients pick the one with more recent reviews. A practice with 12 reviews loses to one with 58 — even if your service and equipment are better. Getting reviews consistently requires a system, not just hoping patients remember to leave one.
We understand your services
Free for Optometry practices
We'll review your website, Google Business Profile, and local SEO — and tell you exactly what's stopping patients from finding you.
Packages
Start where you are. The free audit tells you which tier fits.
Visibility
$599
one-time
Outcome
Patients find your practice online.
Growth
$1,199
one-time
Outcome
Consistent flow of new patient enquiries.
Scale
From $399
/mo annual · $499 monthly
Outcome
Repeatable, measurable growth.
How do you improve local search visibility for an optometry practice?
We optimise your Google Business Profile — categories, hours, services, photos, and description — alongside on-page SEO, local citations in health directories, and a structured review generation process. Most practices see ranking improvements within 30–60 days of the new site going live.
We already have a website — do we still need Visibility?
If your current site isn't showing up in local search or isn't turning visitors into bookings, the foundation isn't working regardless of how it looks. Visibility ($599) fixes that: we audit and rebuild the SEO structure, mobile experience, speed, and Google Business Profile alignment.
Can SDBE write optometry-specific content for our website?
Yes. We write for the way patients actually search — by symptom ("blurry vision," "eye strain"), by service ("contact lens fitting," "eye test for kids"), and by concern. Content is tailored to your location and the services you most want to grow.
What does Growth add for an optometry practice?
Growth ($1,199) adds a booking-focused flow, dedicated pages for your highest-value services — contact lenses, dry eye management, children's eye tests — an automated response for new enquiries, and local keyword research specific to your area. It suits practices actively looking to grow their patient list rather than just maintain it.
Is there a money-back guarantee?
We offer a full refund within 30 days of delivery. The work either meets the standard we agreed on, or it doesn't — and if it doesn't, you don't pay.
Ready to grow your optometry practice?
Tell us about your practice. We'll identify the gaps and recommend the right starting point — for free.
Optometry might feel like a low-urgency specialty, but the moment someone's glasses break or their prescription runs out, the search is immediate — and so is the booking.
Or email hello@sdbe.online