Specialists in General Practice practice growth
How many patients searched for a GP in your postcode this week and booked with someone else? We don't know the exact number, but we know why it happens — and we know how to fix it.
We build the full digital system — website, local SEO, booking flows, and automation — not just a website.
Free audit. No commitment. We'll show exactly where you're losing patients online.
83%
of patients choose a new GP based on what they find through a Google search
4.3+
is the average star rating patients look for before considering a clinic
1 in 5
GP practices lose 15–20% of their patient list annually through natural churn
67%
of new patient searches happen outside business hours — evenings and weekends
The problem
New patients are filtering your clinic out based on review count before they even click
When someone looks for a new GP — after moving, after a bad experience elsewhere, after turning 18 and leaving the family doctor — they read reviews first. A clinic with 12 reviews from 2019 gets scrolled past. A clinic with 55 recent reviews, a clear website, and an "accepting new patients" notice gets the call. The quality of your care is irrelevant if they never get through the door.
Your website doesn't answer the questions that determine whether they book
New patients have a short checklist: Do you bulk bill? Are you accepting new patients? Where are you, and where do I park? If your website doesn't answer these in the first 30 seconds, they've moved on. Most GP websites were built once and never updated. They look fine but work against you.
You're losing after-hours enquiries you'll never know about
Most GP searches happen in the evening — when patients have time to think and your clinic is closed. If your website has no after-hours booking link and no clear "new patients" pathway, those searches end with a patient registered somewhere else. By Monday morning, they've already confirmed with a competitor.
We understand your services
Free for General Practice practices
We'll review your website, Google Business Profile, and local SEO — and tell you exactly what's stopping patients from finding you.
Packages
Start where you are. The free audit tells you which tier fits.
Visibility
$599
one-time
Outcome
Patients find your practice online.
Growth
$1,199
one-time
Outcome
Consistent flow of new patient enquiries.
Scale
From $399
/mo annual · $499 monthly
Outcome
Repeatable, measurable growth.
My clinic is already busy — why do I need digital marketing?
Every GP clinic loses 15–20% of its patient list each year to natural churn — patients who move, change circumstances, or pass away. Without a consistent source of new patients, you're running to stand still. A well-optimised search presence creates a reliable, low-cost channel to replace that attrition and, for practices with capacity, to grow beyond it.
Can you set up a system so patients can book online?
Yes — online booking is included in the Growth and Scale tiers. We integrate with your existing practice management software (Best Practice, MedicalDirector, Cliniko, Jane) or set up a simple booking form that routes enquiries directly to your team.
How do you handle the "Are you accepting new patients?" question?
We build a simple toggle into the site that lets your team update your new patient status instantly — no developer needed. When you're at capacity, the page shows a waiting list form. When you re-open, the booking flow activates. Patients always see accurate, up-to-date information.
Do you understand the differences between billing models?
Yes. We write copy and design pages around your billing model — bulk billing, mixed billing, or private — because it's one of the primary filters patients use when choosing a GP. We know how to present privately billing practices in a way that's honest and competitive without putting patients off before they've even made contact.
What is the typical return on investment?
A GP patient retained for three years is typically worth $600–$1,200 in consultation fees. Visibility ($599) tends to pay for itself within the first two or three new patients it generates. For Growth ($1,199), most clinics with any existing search presence see a return within their first 30–60 days of the new site being live.
Is there a money-back guarantee?
Yes — if you're not satisfied within 30 days of delivery, we return your payment in full. No hoops, no lengthy back-and-forth. One message is all it takes.
Ready to grow your general practice practice?
Tell us about your practice. We'll identify the gaps and recommend the right starting point — for free.
General practice has one of the highest patient lifetime values of any healthcare specialty — and one of the lowest cost-per-acquisition when your search presence is properly set up.
Or email hello@sdbe.online